POV From AD

Cult TV show Arrested Development has been resurrected by Netflix after seven years.

I'm currently bingeing on all 15 new episodes.

What is most arresting (yes, pun intended)--besides counting the wrinkles of the stars or the Botoxed attempts at avoiding them--is how the remarkable writers chose to tell the story of the Bluth family.

Each of the characters gets an episode (or two) which illuminates their Point of View. 

In storytelling of any kind, POV is a device which can create depth and interest, texture and nuance.

Is your POV compelling? Does it have impact? Does it create connection? 

More Great Words.

Small words with big impact:

Rakish

Idyll

 

Ribald

 

Dusky

Unflappable

 

A High-Flying Campaign.

I like Delta's new ad campaign for its wi-fi service in the sky.

The headline The Most Planes in the Cloud is a clever play on words. And the call to action is a URL keyed to wireless travelers who value keeping in touch while soaring at 30,000 feet.

And I like the signoff: So now even though you're up in the air, you can still keep one ear to the ground.

A simple, clean graphic. Fewer words, with greater impact. That's what makes for a great ad.