POV From AD

Cult TV show Arrested Development has been resurrected by Netflix after seven years.

I'm currently bingeing on all 15 new episodes.

What is most arresting (yes, pun intended)--besides counting the wrinkles of the stars or the Botoxed attempts at avoiding them--is how the remarkable writers chose to tell the story of the Bluth family.

Each of the characters gets an episode (or two) which illuminates their Point of View. 

In storytelling of any kind, POV is a device which can create depth and interest, texture and nuance.

Is your POV compelling? Does it have impact? Does it create connection? 

More Great Words.

Small words with big impact:

Rakish

Idyll

 

Ribald

 

Dusky

Unflappable

 

A High-Flying Campaign.

I like Delta's new ad campaign for its wi-fi service in the sky.

The headline The Most Planes in the Cloud is a clever play on words. And the call to action is a URL keyed to wireless travelers who value keeping in touch while soaring at 30,000 feet.

And I like the signoff: So now even though you're up in the air, you can still keep one ear to the ground.

A simple, clean graphic. Fewer words, with greater impact. That's what makes for a great ad.

 

Five New Words.

My ears perk up when I hear:

Vulgar

Stifling

Churlish



 

Read This Blog.

If you ever feel creatively stuck, this blog will kick(start) your butt:

http://thedailylove.com/a-key-to-mastering-creativity/

Words of Wisdom From Steve Martin.

Comedian Aziz Ansari was recently asked about the best wisdom he has received on how to make it in the entertainment industry.

He referenced actor/writer/banjo player Steve Martin, who simply said "be undeniably good."

That's great advice for anyone in any industry.  Especially for we creatives.  

Why You Should Listen to Rap.

More than any other type of music, people who are...ahem, my age...say they hate rap.

This assertion is made with disdain. And as though, apparently, we all agree.

Not me.

I find a great deal of rap to be musically melodious and catchy.

But I listen to it for the density and the richness of the words.

Rap is street poety. The words are from the heart and, often, from hurt.

It's authentic.

As writers, we can learn a lot about expression when we listen to rap.