Can't Beat 'em? Join 'em.

I confess: I’m a fulltime copywriter and I’ve resisted blogging until now.

But the last line of Andrew Sullivan’s provocative essay called "Why I Blog" in The Atlantic changed my mind: “Words, of all sorts, have never seemed so now.”

But do all words matter? Not necessarily.

Sullivan argues that even with an explosion of words, the value of writers has never been more clear: "A traditional writer is valued by readers precisely because they trust him to have thought long and hard about a subject, given it time to evolve in his head, and composed a piece of writing that is worth their time to read at length and to ponder."

Lesson: make sure your words count.

Read the full story at: http://www.theatlantic.com/doc/200811/andrew-sullivan-why-i-blog