Connect The Dots.

Heard something interesting this morning during a panel discussion on Corporate Grantmaking at Atlanta's Nonprofit Summit.

William McCargo, Global director of Community Relations Site Strategy for Cisco, offered this nugget to a room of development executives looking to boost their chances of receiving funding: tell a story.

"Build a strong case. Help us connect the emotional dots with a strong, concise narrative."

Now, more than ever, compelling content spells success.