NBC debuted Parks and Recreation last year to withering reviews. The audience--folks who dug The Office and 30 Rock--didn't tune in. It looked like the comedy was doomed, regardless of its premise and talent.
Then, a funny thing happened.
The network stuck. They gave a show with promise something rare and valuable: time.
Time for the writers to find their groove, time for the actors to find their rhythm and time for the critics to come around. Viewers affirmed NBC's wisdom: they began to watch.
It can be tempting to pull the plug on a failed experiment. Especially in an age of immediate gratification. But as Parks and Recreation reminds us, sometimes the experiment isn't failed--it just needs time to jell.
Keep that in mind during your when you launch your next ad campaign or kick off a PR effort or redo your website.
If all the other elements are in place, give your effort time to succeed. Tinker with it, sure.
But trust in its promise.
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