The Line Between Design and Writing is Blurry.

I am often asked where writing ends and design begins.

In my opinion, you shouldn't be able to tell.

Everyone knows that for communication to be most effective, words and images must be effectively balanced.

And while my title is writer, I often serve as a de facto creative director for smaller clients, helping conceptualize everything from a new logo to a web redesign to the layout of a brochure.

As I am writing, I often "see" how this could be achieved. For example, I might suggest that a particularly strong phrase be used as a graphic element, as a call-out or boxed item. Or I may suggest photograph that could further illustrate a point.

After years of working closely with other creative professionals--illustrators, photographers, web designers--I've developed a pretty infallible design aesthetic.

And I'm happy to share that knowledge with my clients to improve the overall impact of the messaging.

Because there's nothing worse than powerful words languishing in poor design.