Pairing spokepeople with causes is tricky business. Ditto celebrites doubling as award show hosts.
Case in point: Kevin James (Paul Blart: Mall Cop) as emcee of the Nickelodeon Kid's Choice Awards.
In advertisments, he comes across not just as an inappropriate choice but slightly creepy (really? a middle-aged man grinding his groin at the camera?).
It's worth remembering that there are lots of ways messaging can go awry.
And worth remembering that a professional with an outside perspective can avert that.
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