Actrss Katherine Heigl's new movie, Life As We Know It, opens tomorrow. The advertsing budget must be enormous, as it seems every other ad is for this apparent twaddle.
Snore. Wake me when it's on DVD--not.
Why pick on the lovely Ms. Heigl?
Because she is predictable and boring. So, naturally her commericals are, too.
Even before the inevitable publicity deluge, I know what movie she will make (derivative rom-com), what role she will play (sunny but brittle singleton), who her co-star (interchangeably bland but handsome) will be.
She needs to bust an unexpected move. Fast.
Maybe play a blue collar mother fighting a good cause in a gritty drama (a la Charlize Theron) or make a self-deprecating guest appearance on a popular prime time sitcom (a la Amy Ryan).
Then, I might just tune in or shell out.
The unexpected is what keeps us hooked, in life and in movies. And in marketing, too.
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