Saturday, February 12, 2011

Setting the World Right.

My longtime pal Annie introduced me to the Fibonnaci Sequence.  My newer pal Gordon confirmed it as "math in motion."

It's kinda complicated.  Google it.

But in short, it's about aesthetics.

Stuff that adheres to the FS please the eye.  That includes many things in nature--spiraling shells, flower petals, pine cones--and in our man-made universe--the layout of a room, the design of a business card, a patterned sweater.  Even tattoos.

Things that don't make us a bit squirrelly because they just don't "feel" right.

Then there's the Gruen Transfer.  It refers to a psychological phenomenon of how a store's intentionally confusing layout causes us to...zone out.  We forget what we came for and become impulse buyers.

Some of us, overwhelmed, simply bolt.

Interesting to discover both these concepts in the same week.  Underpins the idea that we are all susceptible to cues and spatial arrangement.

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