Sunday, September 11, 2011

The Fertile Void.

Suzanne Braun Levine writes in Inventing the Rest of Our Lives: Women in Second Adulthood about the fertile void, a bewildering but necessary hiatus.

It's a place of change where women feel stuck.

The typical reaction for Type As is to do more. Women end up spinning their wheels. When, of course, the cure for "stuck" is "still."  Saying no and letting go.

Businesses have fertile voids, too.

I know because I am working with a client who is constantly aflutter with the buzz of recreation. She is pushing quickly for a logo, a tagline, web content, seminars, flyers.

She wants to communicate--now.

Yet I have counseled her to to slow down.  To observe. To dream.  To be patient. To listen.

She's smart and spiritual, so she gets it.

The words can wait a couple of weeks until the message is clearer.  And she is more settled.

The fertile void doesn't last.  But it must be acknowledged and honored, both personally and professionally.

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