Did you know that vocation is Latin for "voice?"

A vocation means a calling that one can hear. 

But before any of us can respond to our inner voice--whether its writing or preaching or selling or cooking or woodworking--we must listen. 

In the listening, we become wise.

And that wisdom, in turn, allows us to listen to others.  Actively listening is a gift we can give our family, friends, colleagues and clients. 

As writers, we try to ferret out a client's voice with word choices that reflect a company's unique character. 

That's why the most succeessful writers are superb listeners.