Although I am best known for my writing skills, I have also honed a critical design eye over the years.
I regularly receive compliments for my own logo, Writesquared, which was designed by the talented Stephen Walker. Check it out: http://writesquared.com/.
If you need to develop a logo, I have three easy-to-follow pieces of advice which can streamline the process, saving you time and money and yielding a better result:
* Don't go with your gut. Hire--and then trust--a qualified design professional.
* Don't over assess. When it comes to design, everyone and their brother is a so-called expert. Don't try to include all this input in the decision-making process or you end up with schlock.
* Don't be a copycat. Nike, GM and Apple all have memorable logos. You are not any of those companies. Create your own editorial and design footprint.
I regularly receive compliments for my own logo, Writesquared, which was designed by the talented Stephen Walker. Check it out: http://writesquared.com/.
If you need to develop a logo, I have three easy-to-follow pieces of advice which can streamline the process, saving you time and money and yielding a better result:
* Don't go with your gut. Hire--and then trust--a qualified design professional.
* Don't over assess. When it comes to design, everyone and their brother is a so-called expert. Don't try to include all this input in the decision-making process or you end up with schlock.
* Don't be a copycat. Nike, GM and Apple all have memorable logos. You are not any of those companies. Create your own editorial and design footprint.
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