Monday, August 20, 2012

In the Beginning.

Grabbers are what entice readers into your story.

It doesn't matter if your story is told as a blog or in novel, in a marketing brochure or as a direct mail piece.

Here's a great example of a grabber, from the critically acclaimed best-seller The Age of Miracles by Karen Thompson Walker:

"We didn't notice right away.  We couldn't feel it."

Don't you want to know more?  Wouldn't you keep reading?

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