Last Tuesday, Florida Senator Marco Rubio, the Republican's It Guy, delivered the GOP's rebuttal to President Obama's State of the Union address.
Regardless of your political affiliation, there's a lesson here.
His weird physical tics: wiping his forehead, licking his lips and, most oddly, the mid-speech water swig, were awkward to watch.
Criticism from both sides was swift and pointed: his unfortunate body language made this charismatic and experienced man--an accomplished leader--seem nervous.
I have no idea if his message was effective. Because the messenger wasn't. I was distracted and couldn't concentrate on the content.
Especially in today's media marketplace, the message and the messenger cannot be separated. Equal attention must be paid to the effectiveness of both.
Regardless of your political affiliation, there's a lesson here.
His weird physical tics: wiping his forehead, licking his lips and, most oddly, the mid-speech water swig, were awkward to watch.
Criticism from both sides was swift and pointed: his unfortunate body language made this charismatic and experienced man--an accomplished leader--seem nervous.
I have no idea if his message was effective. Because the messenger wasn't. I was distracted and couldn't concentrate on the content.
Especially in today's media marketplace, the message and the messenger cannot be separated. Equal attention must be paid to the effectiveness of both.
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