One VERY Clever Headline.

And a Prince reference, to boot.

http://www.texasmonthly.com/story/dove

An Apricot By Any Other Name.

Lipstick marketers know the power of descriptors.

In any given line, when you are seeking an orange lipstick, you might find the following shades:

   Fiery Sunset
  
   Ripe Apricot

   Shy Peach

   Party Punch

   Coral Glow

   Copper Knockout

Each hue is different. You know that even before you screw the tube up.

Because in just two words, the very name conjures up a visual.

That's the power of a well-chosen descriptor.