Lipstick marketers know the power of descriptors.
In any given line, when you are seeking an orange lipstick, you might find the following shades:
Fiery Sunset
Ripe Apricot
Shy Peach
Party Punch
Coral Glow
Copper Knockout
Each hue is different. You know that even before you screw the tube up.
Because in just two words, the very name conjures up a visual.
That's the power of a well-chosen descriptor.
In any given line, when you are seeking an orange lipstick, you might find the following shades:
Fiery Sunset
Ripe Apricot
Shy Peach
Party Punch
Coral Glow
Copper Knockout
Each hue is different. You know that even before you screw the tube up.
Because in just two words, the very name conjures up a visual.
That's the power of a well-chosen descriptor.
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