The Value of Trust Marketing.

I've been writing a number of white papers and case studies lately. I really enjoy the challenge of resolving a problem.

When writing these types of pieces, I advise my clients that our objective is to be useful.

Being self-serving--i.e.., self-promoting, will backfire.

Providing answers to almost every conceivable question a prospect might ask, is how you establish trust. Transparency and relevancy build trust.

In my opinion, the best content marketing is really trust marketing.