Gorged on fresh seafood in Gulf Shores at King Neptune's Restaurant. This family-run eatery--Al and Diane Sawyer and their son Tony are the affable proprietors--offers honest regional specialities including a refreshing, vinegar-spiked West Indies salad, briny, palm-sized raw oysters, spicy steamed Royal Red shrimp and cornmeal-crusted fried green tomatoes.
Walk off your excesses at nearby Bon Secour National Wildlife Refuge amid white dunes.
http://www.kingneptuneseafoodrestaurant.com/
Showing posts with label Gulf Shores. Show all posts
Showing posts with label Gulf Shores. Show all posts
Saturday, May 2, 2009
Thursday, April 30, 2009
Rebranding the Redneck Riviera?
I'm headed to Gulf Shores, Alabama, which is attempting to reposition itself as an "undiscovered ecotourism beach getaway."
That sounds challenging for the PR folks.
The Redneck Riviera extends for nearly 100-miles along the Gulf Coast Highway 98 in Lower Alabama and Northwest Florida. It's moniker comes from a Tom T. Hall song about the region, best known for seafood, white sands, emerald ocean, inglorious architecture, fishing and Bubbas.
To be sure, the RR has brand equity, but maybe not the kind the city's promoters want any longer.
Not sure how successful the new messaging will prove to be, but the trip itself should be a blast.
That sounds challenging for the PR folks.
The Redneck Riviera extends for nearly 100-miles along the Gulf Coast Highway 98 in Lower Alabama and Northwest Florida. It's moniker comes from a Tom T. Hall song about the region, best known for seafood, white sands, emerald ocean, inglorious architecture, fishing and Bubbas.
To be sure, the RR has brand equity, but maybe not the kind the city's promoters want any longer.
Not sure how successful the new messaging will prove to be, but the trip itself should be a blast.
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