The Extra Inch.

Here's a reminder of what we already know, courtesy of Linda Kaplan Thaler and Robin Koval in their new book, The Power of Small: Why Little Things Make All the Difference:

"There's often a pay-it-forward beauty to going that extra inch. It can be as easy as writing a thank-you note that isn't expected, or asking after your client's children by name. Too often in our elbows-out world, it's assumed that being considerate and being competitive are mutually exclusive. The opposite is true."