Retail Therapy.

I've been doing my part to stimulate the economy.



And that's in spite of a recession and the feeling of dread that shopping all too often inspires.



So I want reward the retailers who give great personalized customer service. It's increasingly rare and much appreciated.



Among my perennial five-star favorites are:



* GoDaddy.com

* REI

* SOMA

* Trader Joe's

* Zappos.com