Worst Copywriting. Fewest Words.

Why are city parking signs examples of the worst copywriting?

Because they are poorly written. And they are everywhere--literally.

Trying to decipher the confusing and limited language while whizzing down an empty street often requires a PhD. And often results in a ticket because of misinterpretation.

When you are writing--or reviewing someone else's writing--ask yourself if the language is clear, concise and easy to understand.

You'll know it isn't if it brings to mind municipal signage.

That's a starting point for good writing.