Challenging Nonprofit Assumptions.

Mark Rovner of Sea Change Strategies has been called a "heretic" for challenging the status quo of the nonprofit world.

You decide if the fund-raising model of the past 50 years--direct mail--needs skewering.

The Nonprofit Technology Network,http://www.nten.org/taxonomy/term/960, features Rovner's latest "seven things everybody wants," which involve leveraging the internet for optimum engagement.