Gripping Golf. Gripping Advertisements.

This year's Masters was a nail-biter, with frustrating lows and spirited highs from Tiger, Phil, Kenny, Chad and Angel, the eventual winner of the Green Jacket.

But the sponsors' advertising was consistently on par, especially that of ExxonMobil. Their "tinkerer" campaign encouraging math and science education for kids is, in a word: brilliant.

Check it out at http://www.exxonmobil.com/.