Sink or Swim.

The magazine industry has unveiled a print campaign (natch) to tout the power of print in the age of the Internet. 

The premise is that the two co-exist, complimenting each other. According to the ads, "we surf the Internet, we swim in magazines."

Print media has a PR problem, so I am pleased to see them directly address the issue with attractive, eye-catching ads.  They even include a few suprising facts such as magazine readership has risen 4.3% over the last five years.

As a writer, I agree that the mediums do enhance each other.

What do you think?  

Check it out at:  http://multivu.prnewswire.com/mnr/magazines/42679/.