Great Web Design is Only Half the Story.

I like pretty, shiny things. Always have, always will.

But not at the expense of functionality.

That's why I tell clients and prospects to beware: sub-par copy on a razzle-dazzle website will backfire. The two elements must work in tandem to succeed.

My friend and talented web designer Dale Dixon, of Gyrony Consultive, shared this article by a designer who makes a case for the importance of copywriting:
http://designshack.co.uk/articles/business-articles/the-importance-of-copywriting-in-web-design#comment-6938.