Is your website a page-turner?

Jen Shockley, the whip-smart owner of San Francisco-based Jumping Fences Design, http://www.jfdsf.com/ made an interesting observation the other day.

“Websites should be more like magazines or movies. They often fall short on editorial quality.”

She’s right. So many websites are data-driven but boring, lacking the "what's-in-store" energy of a keep-you-guessing flick or a read-from-cover-to-cover magazine.

That, friends, can only be achieved with a combination of great design and great content. Make sure your site has both.