Is TV a social replacement or a social deterrant?
An intriguing new study argues that we're less lonely when we watch the tube.
Find out why: http://news.bbc.co.uk/2/hi/health/7304294.stm.
Thursday, April 30, 2009
Rebranding the Redneck Riviera?
I'm headed to Gulf Shores, Alabama, which is attempting to reposition itself as an "undiscovered ecotourism beach getaway."
That sounds challenging for the PR folks.
The Redneck Riviera extends for nearly 100-miles along the Gulf Coast Highway 98 in Lower Alabama and Northwest Florida. It's moniker comes from a Tom T. Hall song about the region, best known for seafood, white sands, emerald ocean, inglorious architecture, fishing and Bubbas.
To be sure, the RR has brand equity, but maybe not the kind the city's promoters want any longer.
Not sure how successful the new messaging will prove to be, but the trip itself should be a blast.
That sounds challenging for the PR folks.
The Redneck Riviera extends for nearly 100-miles along the Gulf Coast Highway 98 in Lower Alabama and Northwest Florida. It's moniker comes from a Tom T. Hall song about the region, best known for seafood, white sands, emerald ocean, inglorious architecture, fishing and Bubbas.
To be sure, the RR has brand equity, but maybe not the kind the city's promoters want any longer.
Not sure how successful the new messaging will prove to be, but the trip itself should be a blast.
Wednesday, April 29, 2009
Writing Eases Cancer Stress.
According to a 2008 BBC report, Washington, D.C., patients who journaled about their illness felt better, with up to 49% reporting improvments in their attitudes.
"Expressive writing" and "writing clinicians" seems to shift negative feelings about leukaemia or lymphoma diagnoses.
The trick seems to be writing about feelings, not just facts.
For more information, log onto http://news.bbc.co.uk/2/hi/health/7304294.stm.
"Expressive writing" and "writing clinicians" seems to shift negative feelings about leukaemia or lymphoma diagnoses.
The trick seems to be writing about feelings, not just facts.
For more information, log onto http://news.bbc.co.uk/2/hi/health/7304294.stm.
Tuesday, April 28, 2009
Company Blogging Basics.
Why would you create a blog for especially for customers? Because they are key stakeholders.
And because blogs are inexpensive, evergreen, deliver brand promise, engage customers and build loyalty.
At a recent IABC meeting in Atlanta, a panel of corporate and academic experts gave several tips for companies that want to create customer blogs.
* Make a long-term commitment. You can't just post...and walk away.
* Ensure the link is obvious on your website.
* The design should be easy to navigate.
* Be genuine in voice.
* Moderate the content.
* Address detractors. But don't try to control the conversation.
* Let your customer community come to your defense.
* Respond to misinformation quickly.
* Recognize it takes time and skill to blog.
Check out http://www.coca-colaconversations.com/, which recently celebrated its one-year anniversary.
And because blogs are inexpensive, evergreen, deliver brand promise, engage customers and build loyalty.
At a recent IABC meeting in Atlanta, a panel of corporate and academic experts gave several tips for companies that want to create customer blogs.
* Make a long-term commitment. You can't just post...and walk away.
* Ensure the link is obvious on your website.
* The design should be easy to navigate.
* Be genuine in voice.
* Moderate the content.
* Address detractors. But don't try to control the conversation.
* Let your customer community come to your defense.
* Respond to misinformation quickly.
* Recognize it takes time and skill to blog.
Check out http://www.coca-colaconversations.com/, which recently celebrated its one-year anniversary.
Monday, April 27, 2009
Go Slow. Literally.
The Slow Food movement has given birth to the Slow Travel movement, which encourages savoring a destination not devouring it, taking your time in one place versus racing from one attraction to the next.
Anyplace can be a place where the pace is languid. For inspiration, log onto http://www.slowtrav.com./
Anyplace can be a place where the pace is languid. For inspiration, log onto http://www.slowtrav.com./
Heard on the Street.
Attended a rally in my Atlanta neighborhood tonight about crime prevention.
Met a fellow named Russ Copeland who now lives in Dunwoody but was a former Ansley Park neighbor. You might say he left his heart in Midtown.
When we swapped "what-do-you-dos," he was asked a couple of pertinent questions about my career.
Then he distilled, from his viewpoint, the best writing as such: Hit 'em. So they can hear you.
Great insight from a great guy.
Met a fellow named Russ Copeland who now lives in Dunwoody but was a former Ansley Park neighbor. You might say he left his heart in Midtown.
When we swapped "what-do-you-dos," he was asked a couple of pertinent questions about my career.
Then he distilled, from his viewpoint, the best writing as such: Hit 'em. So they can hear you.
Great insight from a great guy.
Environmental News You Can Use.
It's not always easy reading "green."
But even if you didn't mark Earth Day this year, you can bookmark The Mother Nature Network, http://www.mnn.com/, and stay up-to-date on all things eco.
The timely site has an interesting package of swine flu articles.
But even if you didn't mark Earth Day this year, you can bookmark The Mother Nature Network, http://www.mnn.com/, and stay up-to-date on all things eco.
The timely site has an interesting package of swine flu articles.
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