Maker's Mark has a long and distinctive history of effective advertising in print mediums ranging from magazine ads to billboards.
The bourbon has solidly hewed to its tradition as a gentlemen's sip.
So what to make of their prominent new billboards with two words: Friend Us.
Does it weaken the overall brand image? Is it eye-catching for all the wrong reasons? Can Maker's Mark reach a younger audience this way?
What do you think?
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Everybody should come take the free Maker's Mark Distillery and Kentucky Cooperage (bourbon barrel-making factory) tours. Very educational and promotes the history more than the product. MM is located just outside downtown Lebanon, Ky. and the cooperage is right on Main Street, along with The Oak Barrel restaurant - a great Bourbon Country experience! You can enter the Heart of Kentucky Bourbon & Barrels Getaway giveaway at www.VisitLebanonKy.com. The drawing is April 2. No purchase necessary.
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