When it comes to hospitality, I think of the South, not the Southwest.
Which is why, even though the folks are Sky Harbor in Phoenix are perfectly pleasant, the airport's tagline "America's Friendliest Airport" doesn't ring true.
Phoenix is my home and I'm a city booster, but the alignment is off. As a result, the slogan is not believable.
Most associate Arizona with sunshine and golf and sunsets and cactus.
Should someone in city marketing rethink our brand?
http://skyharbor.com/customerservice/americasFriendliestAirport.html
Which is why, even though the folks are Sky Harbor in Phoenix are perfectly pleasant, the airport's tagline "America's Friendliest Airport" doesn't ring true.
Phoenix is my home and I'm a city booster, but the alignment is off. As a result, the slogan is not believable.
Most associate Arizona with sunshine and golf and sunsets and cactus.
Should someone in city marketing rethink our brand?
http://skyharbor.com/customerservice/americasFriendliestAirport.html
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