Monday, October 1, 2012

When the Words are the Picture.

I'm loving Crate & Barrel's new TV ads. 

They are free of visuals, using only words and great music to telegraph their branding.  And, of course, their recognizeable typeface.

Like Target, they can do less with more.

http://www.nytimes.com/2012/08/24/business/media/a-crate-barrel-campaign-with-an-emphasis-on-the.html?_r=0
  

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