Doing What Works.

Sometimes things that shouldn’t work, do.

Sometimes things that once worked, no longer do.

And somettimes things that ought to work, don’t.

Well, fine.

As a writer--heck, in almost any profession--you have to experiment.

If you remember from fifth grade biology class, experiments often fail.

Also fine.

It's all part of the creative process.

The trick to doing what works is to be unafraid to fail.

In my experience, the more chances you take, the more likely your success. 

My advice is to start simply: a new format for an e-blast, a different tone in your marketing materials.

Try engaging other voices who bring a new perspectives.

Simply put, doing what works, works.   

Almost always.