Leave Them Wanting More.

The purpose of a great book title or headline is to inspire curiosity in the reader.

If you succeed, they will want to read further.

Don't you want to know more about a course entitled "Yoga for the Broken Heart?"

I do.

Aren't you curious about an article dubbed "When the Drummers Were Women?"

I am.

In my experience, some headlines have come easy. Often they don't.

But it's worth putting the extra effort into a compelling first line.

Because you've got one chance to grab 'em.