Mark Rovner of Sea Change Strategies has been called a "heretic" for challenging the status quo of the nonprofit world.
You decide if the fund-raising model of the past 50 years--direct mail--needs skewering.
The Nonprofit Technology Network,http://www.nten.org/taxonomy/term/960, features Rovner's latest "seven things everybody wants," which involve leveraging the internet for optimum engagement.
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