A "hug," according to retailer Jack Mitchell, author of Hug Your Customers, The Proven Way to Personalize Sales and Achieve Astounding Results, is any personal touch that impresses and satisfies a client, from a handwritten note to remembering the name of her dog to introducing him to business contacts.
Any business can boost customer loyalty by hugging its customers.
Filled with solid advice, it's a breeze to read. And you'll pick up some hugging tips.
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