Goluash is, according to one online definition, "a mixture of many elements; a hodgepodge."
So is good writing.
Author Toni Morrison says in the latest issue of O magazine that "everything I see or do, the weather and the water, buildings...everything actual is an advantage when I am writing. It is like a menu or a giant tool box and I can pick and choose what I want."
In other words, a well-rounded, inquisite writer crafts impactful copy.
So ask what books your copywriter reads. What galleries she visits. What movies he loves. Where she's traveled. What music moves him.
It's all part of the goulash of good writing.
Subscribe to:
Post Comments (Atom)
Posts
No comments:
Post a Comment