We All Scream for Ice Cream.

The thermometer has been doggedly north of 90 degrees in HOTlanta this week.

My coping mechanism? Keeping cool in the air-conditioned great indoors and eating lots of ice cream.

And reading the packaging, as it happens. Haagen-Dazs, to be specific.

Yes, they have great flavors: pomegranate chip in the Reserve line and passionfruit in the Five line. And lately, the Fleur de Sel Caramel bar.

But they also have clever copywriting.

The "flavor notes," for example, for the latter, which also comes as a premium ice cream: "Fleur de Sel caramels covered in a chocolaty coating blended into caramel ice cream with caramel ribbons and French sea salt accents. Crisp, salty nuances harmonize with rich, creamy caramel for the ultimate combination of sweet and salty."

Irresistable. Packaging copy as tasty as the product.