While walking in the park yesterday, I heard a man shouting for "Trouser" while chasing after an unleashed pooch.
Wouldn't you run?
Naming--whether a car, a prescription medicine, a lipstick or a restaurant--is critically important to how the product is percevied in the market. The right name can mean the difference between failure and success.
As a writer, I am often asked to help name a product or service. More often, I am asked to ignore a bad name. Unlike Trouser, I can't actually run away.
Incidentally, Carlos is a good name for a dog.
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