Tuesday, November 23, 2010

Way to Recast Grandma's Jewels.

Rose gold used to be the futsy (and undervalued) tone your grandma wore.

But in a clever new campaign in collaboration with Macy's, Le Vian is marketing chocolate diamonds with "strawberry gold."

Taking something old-timey and turning it into a trend from Hollywood  to the local mall?

Marketing gold.

No comments:

Post a Comment