Admittedly, McDonalds has had better taglines over the years; You Deserve a Break Today comes to mind.
Sometimes clients ask me to write (or just tweak) their taglines. Problem often is, they aren't willing to go quite far enough to yield something that connects with consumers.
Just saw this tagline for The Cosmpolitan, an upscale hotel in Las Vegas: Just the Right Amount of Wrong.
Cheeky. Effective. Memorable.
Bingo!
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